Group Structure
Group Organization Structure
- The companies below are five separate legal persons registered in Yiwu, China.
- They share the same legal representative and operate under a common brand and unified management framework, but are not in a parent-subsidiary shareholding relationship.
- For overseas business, Yiwu Better Culture Co., Ltd. acts as the contracting and payment entity, supported in-house by manufacturing, R&D, e-commerce and export operations.
Better Group
Group Headquarters
Yiwu · Zhejiang · China | Strategic Management Center
Group Core
Yiwu Better Culture Co., Ltd.
Stationery · Gifts · Promotional Items
Unified Social Credit Code91330782665193783P
Manufacturing Base
Yiwu Lihui Bag Co., Ltd.
Bag Manufacturing · Pattern Making & Sampling · Bulk Production
Unified Social Credit Code91330782MA2E84CA6G
Technology R&D
Yiwu Better Technology Co., Ltd.
Process R&D · New Materials
Unified Social Credit Code91330782MAK1XWCR91
E-Commerce Channel
Yiwu Better E-Commerce Co., Ltd.
Cross-Border E-Commerce · Content Marketing
Unified Social Credit Code92330782MAE1L8XA11
Global Trade
Yiwu Liantao Trade Co., Ltd.
Self-Operated Export
Unified Social Credit Code91330782MAKLL38Y4N
Members
Our Member Companies
All five member companies of Better Group are legally registered and independently accounted operating entities. Their Unified Social Credit Codes can be verified via China's National Enterprise Credit Information Publicity System (gsxt.gov.cn).
01 / Group Core
Yiwu Better Culture Co., Ltd.
- Stationery
- Gifts
- Promotional Items
The Group's core operating entity, responsible for product development, brand management and overall coordination of domestic and overseas business. Specialized in the development and sales of stationery, gifts, promotional items and custom-made products, and entrusted with group-level customer liaison and order fulfilment.
Unified Social Credit Code91330782665193783P
02 / Manufacturing Base
Yiwu Lihui Bag Co., Ltd.
- Bag Manufacturing
- Pattern Making & Sampling
- Bulk Production
The Group's manufacturing base, equipped with an in-house pattern room and production lines, undertaking sampling and bulk production of canvas bags, totes, backpacks and other bag styles. Standardized workflows and quality-control checkpoints are established from pattern making and cutting through stitching to final packing.
Unified Social Credit Code91330782MA2E84CA6G
03 / Technology R&D
Yiwu Better Technology Co., Ltd.
- Process R&D
- New Materials
Focused on materials and process R&D, product structure optimization and new product development. Provides technical support to the Group's manufacturing and trading operations, driving product iteration and efficiency improvement.
Unified Social Credit Code91330782MAK1XWCR91
04 / E-Commerce Channel
Yiwu Better E-Commerce Co., Ltd.
- Cross-Border E-Commerce
- Content Marketing
Responsible for building and operating the Group's online channels across major cross-border e-commerce platforms, covering store operations, content marketing, customer service and data-driven product selection — connecting the factory directly with end consumers.
Unified Social Credit Code92330782MAE1L8XA11
05 / Global Trade
Yiwu Liantao Trade Co., Ltd.
- Self-Operated Export
The Group's international trade window, handling self-operated import and export, customs declaration and inspection, international logistics coordination and overseas customer service, as well as overseas distribution and OEM / ODM order delivery for Group products.
Unified Social Credit Code91330782MAKLL38Y4N
Better Group
One Group · Five Entities
R&D is developed within the Group, manufacturing is completed within the Group, sales channels are built by the Group, and exports are operated by the Group — from a single paper pattern to a full container load, every step is traceable and controllable.
Contact
Contact Us
Group Headquarters
Better Group · Headquarters
- Address9 Floor, Unit 2 Building 2, Hongxiang Wantit Plaza, Yiwu, China
- Tel / WhatsApp+86 135 7595 8296
- Emailalesa@toppromotion.cn
- Websitewww.tyvekbag.cn
Business Enquiry
Send us your requirement
Tell us the bag style, quantity and artwork — we reply within 24 hours with a free mockup and a quotation. OEM and ODM orders are both welcome, from trial quantities to full container loads.
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